Question

Consumers / Customers shall be satisfied products/Services depending on many factor, So many organizations try to find many ways to create value added to their customers. What are key functions of marketing channels to make them satisfaction, Please describe in details of each channel

Answer 1

Here are the functions of marketing channels that help in increasing customer satisfaction:

• Marketing channels involves distributors, wholesalers, retailers and helps to buy products to sell to customers, distribute it & support sales to the customer via financing & other options.
• It helps to add to the current direct sales operation & also help to cover a wider market & wider range of customers.
• Marketing challenges increase customer satisfaction by catering to a larger audience, the risk of holding inventory is reduced, reduction in stockholding costs & customers get maximum value in less time.
• Value Function - The marketing channel add value by creating channel partners which then group the related product and service and enable the customers to obtain all the requirements from a single source. The distributors in the marketing channels function add value by meeting the customer needs effectively.
• The logistical function plays an important role by involving distributors and wholesalers. The channels take responsibility for making sure that the product reaches to the customers. The storage and transportation facilities are provided to the customers.
• Facilitating function is another important aspect of adding value. The sales force is used to deal with customer requirements, negotiate sales and also provide customer support services.
• The salesforce gets market intelligence which helps to provide customer satisfaction in a much better manner. Credit and financing services help the customers to buy and take the value of the product/ service.
• The support function is another aspect of marketing channels. A complex product which requires support can be allocated as a responsibility to marketing channels. Installation, maintenance, service & repair is being taken care to ensure the highest level of customer satisfaction.
• It helps to make services prompt, localised and whenever the requirement arises the support is provided.

Here are other key functions & benefits:

• The information provided by marketing channels helps to create a more relevant product, changes to the brand and helps to understand customer preferences to increase the overall satisfaction.
• It helps to ensure price stability and hence the customers can buy it any point of time.
• The promotion functions help to know the value and configuration of the product or service. It makes the customer well informed about various unique selling points of a product or a service.
• Overall these functions match the supply and demand making the products accessible to customers.

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