Question

What are the key differences between relationship selling and traditional methods of selling? What types of products or services do you think would be conducive to relationship selling? Why?

Answer 1

The traditional method of selling is a concept of simply selling the goods to the customer after demonstrating it to the customer. Post sales activities are taken care by the post-sales team and the relationship with the seller and buyer is not upfront.

This type of selling includes selling a TV at the showroom and then customer didn’t turn up to the sales, rather they reach out to post sales services if needs arise.

Whereas

The new approach is the relationship selling. This is a perfect kind of selling pattern which established a long-term relationship with the customer or potential customer. Here salespeople are available for the customer every time they need them for the buying purpose or other selling queries. They win the trust of the customers and hence able to sell their product or have an advantage of promoted by word of mouth.

Such long-term relationship selling is good for the long durable products such as the car, luxury car. This is because when consumer wants to spend huge money and that too for a long run product, he looks first thing is an assurance and accountability from the company and dedicates salespeople are the one who helps them in buying decisions