Question

Commericals dealing with controversial public issues such as gun control or abortion are called advertorials or advocacy advertising. Should broadcasters be required to accept advocacy advertising, or should they be allowed to refuse it?

Briefly discuss an example of publicity on the part of a company or individual that you recall seeing.

How does advertising differ from public relations?

Answer 1

In my opinion broadcasters should be given the total choice of whether they want to indulge into advocacy advertisements or not. Since Advocacy advertisements come with their own perks and risks, broadcasters should decide which time or situation will best suit to advocate complex issues, practices or controversies so that they use advertorials to support a cause or purpose without jeopardizing their interests. This will result in reflecting a proper social controversy only when the broadcasters know that it won't hurt their public image or business dealings which counts as priority for them.

Nike a popular sports and footwear apparel brand , used celebrity endorsement by featuring Raheem Sterling in his advertising campaign "Just Do It" to advocate the issue of racism. This was perceived as a publicity stunt because the subject of racism involved national sentiments. Kobe Bryant was also featured in Nike Advertisements to associate the sports success to Nike.

The main difference between an advertisement and public relations is that advertisements are a paid version of promotion while as public relations act as a source of information made available to public or concerned people such as press release. Advertisements are a way of publicising through controlling the message while as in public relations , influencing the message leads to producing favourable outcomes.

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Thanks dear student.. Hope this will help..

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