Question

*** THIS IS FOR BA:498 STRATEGIC MANAGEMNT*** NEED THIS BY TOMORROW!!!

(1) Examine the top corporate brands as presented by Interbrand (www.interbrand.com (Links to an external site.)Links to an external site.). Select one company from the list and outline a core competency that you believe that they have. Try to select a company/brand that has not already been covered by one of your classmates. Why do you believe this is a powerful competency for this company?

(2) Refer back to this weeks “readings, articles, videos” section and the discussion of corporate values and Nordstrom. How do you think the Nordstrom snow tire story would influence company culture? Please share one example from your own experience of a story or artifact that influenced culture where you worked or attended school.

**** this is the link to the Nordstorm story*** https://www.youtube.com/watch?v=NTqBhdUnisl

(3) Refer back to this weeks “readings, articles, videos” section and the discussion of finance and accounting and Apple. Please look over the financial statements referred to in the lecture notes. What conclusions can draw about Apple and the evolution of their business during this timeframe? Do you believe the same dynamics exist today? How would you determine that

Answer 1

1.

NIVEA is an excellent representation to enumerate the manner in which it is involved in developing an existing product in an existing market which is termed as market penetration regardless of the seasonal nature of demand for lip care products and comparatively low selling price.

NIVEA has been able to successfully build its brand image globally through cautiously analyzing the market trends and evaluating the core competencies of the firm and effectively comparing them with their competitors to identify and acknowledge the insufficiencies and accordingly resolve them more sufficiently.

Furthermore NIVEA enhances its sales revenue by finding a fine-tune in the marketing mix by reformulating the products to make them more efficient, identifying new channels through which to sell the products and finding more effectual ways of accomplishing the target market

2.

Nordstrom corporate culture ensures that workers concentrate on making people feel good and create a cohesive and conducive environment where individuals within the organization feel supported and empowered to strive towards the attainment of company goals and objectives efficiently and effectively.

Company values, principles and practices certainly makes it possible to form an effective and efficient business culture which actually helps to provide a sense of direction to the workers which ultimately supports to create a brand image for its products and services which indeed facilitates to be distinctive from its competitors.

Organizations that follow strong business culture their workers enthusiastically accept challenges and eventually gain more knowledge as roles and tasks are assigned as per employees interest and specialization and thus ultimately everyone tries their best to enhance their performance.

3.

Apple has been appraised as the most novel and inventive business because of its involvement in the development of products with path breaking technological facilities such as iPhone, iMac and iPod. Since its financially very strong organization it can expend more on its research and development activities to develop products with latest information technology facilities which are indeed considered to be modern in nature, elegant in its look, offering huge data storage and fast processing speed.

Furthermore core competencies of Apple are vigorous and strong. It is very difficult to imitate the Apple products and this in fact has given them an edge over its competitors. However Apple is very consistent with its product portfolio development which indeed has facilitated them to capture the market and ultimately emerge as the business leader of the market.