Question

In: Operations Management

The Marriott company (Marriott: Reducing Our Footprint) makes the following claim about its "sustainability strategy": Our...

The Marriott company (Marriott: Reducing Our Footprint) makes the following claim about its "sustainability strategy":

Our sustainability strategy supports business growth and reaches beyond the doors of our hotels to preserve and protect our planet’s natural resources. Marriott’s environmental goals are to:

• Further reduce energy and water consumption 20% by 2020 (Energy 20 percent per kWh/conditioned m2; Water 20 percent per occupied room (POR). Baseline: 2007);
• Empower our hotel development partners to build green hotels;
• Green our multi-billion dollar supply chain;
• Educate and inspire associates and guests to conserve and preserve;

Address environmental challenges through innovative conservation initiatives including rainforest protection and water conservation.

Find statements from two other companies that detail their environmental; policy/sustainability strategy. Summarize those statements. Critically evaluate the policies/strategies - Are they good policies/strategies? Will they truly help the environment?

Solutions

Expert Solution

Mcdonald Corporation statements

“Climate change is the biggest environmental issue of our time. That’s why we’re committed to reducing emissions right along our value chain, from farm to restaurant to customer, to hit our science based target.”

“We’ve been working with farmers, environmental groups and governments for more than a decade to help advance beef farming and production practices. And we’re making progress.”

“We’ve set new progressive goals to improve our packaging, reduce waste and recycle more, to amplify our positive impact on the planetin partnership with the Alliance for a Healthier Generation, we’re raising the bar with more fruit, vegetables and dairy in our Happy Meals.”

“mcdonald’s promised in 2013 to remove soda advertising directed at children, only feature water, milk and juice as drink options on its Happy Meal menu boards and add new healthy options to the Happy Meal”

Critical evaluation

Mcdonald’s most dangerous impact on the environment is global warming resulting from greenhouse gas emissions. Methane gas emitting from cattle dung is a major contributor of global warming dung gas is 55-65% methane, 30-35% carbon dioxide. About 28 times more powerful than carbon dioxide at warming the Earth. Since the Industrial Revolution, methane concentrations in the atmosphere have more than doubled. Mcdonald’s, as one of the world’s largest buyer of beef, is using 350000 cattle a year. With so many cows farting all day, they could produce a considerable amount of greenhouse gas. In the UK for example, 4% of the carbon emissions are the gas emitted by livestock .

Trees in the rainforest are cut down for agricultural to grow grain for the livestock and poultry.

Packaging waste is another source environmental problem . According to a survey in England, 29% of the litter on streets is the wrappers and cups from mcdonald’s. And other mcdonald’s: a wrapper for burger, a box for fries, a cup for drinks with a lid and a straw, napkins, and a bag .

Societal issues including childhood obesity, low wages and animal treatment.

The good news for public health advocates: In 2016, none of the chains’ websites listed sugary soda and other soft drinks on the kids’ menu. And online, they had all added at least one healthier drink to their kids' menus, such as juice, water or low-fat milk, and at least one healthier side dish, such as fresh fruit or yogurt.

The fast food giant wants to have 100% of its customer packaging come from renewable, recycled, or certified sources and have recycling available in all its restaurants.Currently, 50% of its guest packaging comes from sustainable sources and only 10% of its restaurants are recycling.

Sustainability policies for healthy family is satisfactory.but more attention pay to the environment sustainability. To make sure purchases meat from a sustainable sources,they may create a code of conduct on how it selecting suppliers. Being strict on choosing suppliers that contribute less to greenhouse gases and deforestation would help mcdonald’s reducing its impact on global warming and environment sustainability

Apple inc.statements

“Powerful devices that use less power”

“To use 100 per centre cycled aluminium,we had to invent a whole new kind”

“Tested to be safefor you and the environment.”

“More recycledmaterials insideand out.”

Critical evaluation

There have been a number of important developments, CEO Tim Cook has made it clearer than ever that Apple takes its green responsibilities serious

Products are designed to be as energy efficient as possible.it is the only company to date all of its products certified by energy star.

Materials inside apple product like arsenic , aluminium are use in new products.in 2011 apple inc achieved recycling rare of over 75%.

In December 2016 Apple announced an agreement with a Chinese firm named Xinjiang Goldwind Science & Technology, and in particular with its subsidiary Beijing Tianrun New Energy Investment, to fund renewable-energy projects in Asia.

In the 2012 edition of the Guide To Greener Electronics, Greenpeace ranked Apple as 6th out of the 16 companies rated

Apple completely eliminated the use of crts in mid-2006. Contains large amounts of lead. It is one of the most hazardous e-wastes, as pointed out by the international community during Basel Convention. CRT glass leachate ends up seeping into the soil and groundwater, while when hammered to break into pieces, the lead dust particles may pollute the air.

But Apple most definitely does not make it easy to repair their computers it causes piling of e-waste

Apple's complex attitude to environmental issues seems at company founder Steve Jobs' philosophical leanings.

Apple inc more ahead of mcdonalds in the case of environment sustainability.

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