Following are the most significant
factors that would motivate a Company to pursue a global
strategy:
- Interest of the Companies to expand
its geographical horizon owing to the motive of expansion of
shareholder’s wealth, more sales and thereby minting more
profits.
- It is believed that Globalization
helps in doing away with all sort of Free Trade barriers such as
taxes or subsidies.
- The economic growth, employment
opportunities and healthy competition are also some other factors
driving Globalization.
- Companies may like to take an
advantage of International currency fluctuations thereby helping
those countries to penetrate deep into the other global
markets.
- Certain countries also believe in
improving the conditions of democracy and human rights in other
countries due to the blend of foreign capital and technology with
such countries.
- The world has become a Global
village with foreign products being accessible at ease only because
the countries have thrown open their boundaries thanks to their
Government policies. This has in turn given rise to
Globalization.
- View of the federal Government of
various countries for a positive cultural exchange among the
countries.
- Governments of various countries
intend to undertake the summits to bring about a common platform to
discuss the ecological issues of each other which are possible by
Globalization, apart from many other ways.
However, intense competition is one
of the most significant motivator for the growth in globalization
on the part of the Companies. The Companies go global due to the
cheaper cost of production at the emerging markets rather than
continuing to operate in a saturated market with no potentialities
of growth and income. This saturation is in turn giving a want to
expand geographically to the markets where the demand potential
still exists. Also, in a case where the Company is under extreme
pressure from the competitors, it only makes more sense to resort
for other emerging markets globally and hence it is a significant
factor driving globalization.
In order to achieve a successful
program regarding the Global strategy, following could be
undertaken:
- High class management team with a
global mind set
- Global strategy
- Global operations and products
- Global technology and R&D
- Global financing
- Global brand management and
marketing