Question

How to draw a service blueprint of 'Deliveroo'?

Answer 1

Deliveroo is brand name of the Roofoods Ltd. which is an online food delivery company based in London that has been launched since 2013. It has operations in 200 Hundred cities. The Editions of Deliveroo mainly focuses on developing a wide network of ghost chickens which meant to be Kitchens that are located off-site restaurants for the preparation for delivery that pertained to only meals.The orders are placed mainly through its online Deliveroo app, that is being delivered by Motorcycle transport by collecting orders that are placed from the restaurants to its customers.

The Service Blueprint of Deliveroo shows the delivery process of the service through the chart from the customer perspective. the service blueprint has become one of the main essential tools for managing the service operations, service positioning and service design. The service design visualizes the process of organization wherein;

• The employee's experience are improved directly
• The customer experience are improved indirectly
• It optimize how the business delivers the experience of the user.
• develop the relationships between different service components such as physical or digital evidence that ties directly to the touchpoints in a specific journey of the customer.

The Benefits it can provide;

• Error of orders can significantly get reduced
• Customers can have better choice according to their taste and preferences
• The more revenue can be generated to restaurants by ordering food through Deliveroo app from the customers end
• The Better interactions with customers can be maintained well
• The online Ordering makes the process much easier which can consumes less time in real.

Please find the Service Blueprint of Deliveroo as attached;

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