Question

Answer must be a 100 word minimum paragraph

The principle of USP can effectively highlight the competitive advantages of a product or brand, but this type of advertising may not be as effective for working-class consumers as for middle-class consumers.

Explain why and use an example.

Answer 1

USP- Unique selling proposition: It is a unique benefit that offers a brand to the consumer. It differentiates from the competitor and has edge over the other company in the market. It is a marketing strategy that helps consumers to shift it from one brand to another. It creates different perceptions and maps in the mind of the consumer. It builds the perception and increases brand equity in the market.

It is the first step for the extension of the brand to another geography. It can effectively highlight the advantages in terms of benefits or services. For Example- Amul is selling dairy products of high-quality milk. There is no adulteration in Raw material. Amul' USP is of the best quality dairy products. Amul sale Sugar-free ice-cream in the dairy industry in India. No other brand sale this category in the dairy industry.

The working-class consumer has a scarcity of time. They can pay more if others can only just suggest; it is the right for them. They don't gauge for the extra benefit from the brand. They purchase based on their earlier perception of the brands . So this type of advertising is not effective for working-class consumers.