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In: Operations Management

What are the Strategies for Winning a Format War?

What are the Strategies for Winning a Format War?

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Expert Solution

One type of a war is competition to become an industry standard between two or more different formats. Norms are relevant in all industries, and wars of format are popular. The winning standard typically has the biggest market share. The lost format is always sold dead until it's absolutely gone. The winning format is often theoretically best, although the various formats typically have different advantages. First or cheapest can also help a product compete over its rivals.

Strategies for Winning a Format War are as follows:-

  • Ensure supplies of accessories: new devices, with peripherals and software.
  • Using killer apps, new technologies and goods, so convincing that consumers take it in the hand, destroying demand for competitive formats (multiple items or apps, Twitter, printer, copy / fax, smart TV, electric cars-multiple modes). Allow the supply of accessories.
  • Prices and market aggressively (penetration quality): low prices of the commodity to raise the base installed, high prices complements to make a profiteer (printers & tin, Razor & blade strategy)
  • Comply with competitors: (Sony and Philips CD technology variations).
  • License format: others pay for the usage right.

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