Question

In: Operations Management

Multiple –Choice: Choose the letter that best fits the statements provided. “ Del Monte fit and...

Multiple –Choice: Choose the letter that best fits the statements provided.

  1. “ Del Monte fit and right” is known of its high contents of L-carnetene and “omega3” for Century Tune. These are examples of basic features included in the product development stage particularly in_________stage.
  1. Idea generation
  2. Idea screening and evaluation
  3. Business analysis
  4. Product development and testing
  1. In managing the product stages it is characterized by an S- curved that simplify the product status in the market in terms of sales or more commonly known as:
  1. Boston consulting Group matrix
  2. The Product life cycle
  3. Product development
  4. Ansoff product growth matrix
  1. In the Introduction stage, slow sales can be experience by a product that leads the company to adopt pricing strategy by coming up with a low price in the beginning or what we called:
  1. cost base pricing
  2. price penetration
  3. price skimming
  4. valu base pricing
  1. To persuade high rate of repeat purchasers can be the ultimate goal of this stage in the life cycle and it normally shows impressive increase in the sales curve.
  1. Introduction stage
  2. Maturity stage
  3. Growth stage
  4. Decline stage

Solutions

Expert Solution

D. Product development and testing is the stage of the product development stage which this exemplified. Whereas the remaining ones are not appropriate in this context.

B. The Product life cycle is the term used for managing the product stages it is characterized by an S- curved that simplifies the product status in the market in terms of sales.The product life cycle is one of the most important graph to show the journey of the product.

B. Price penetration is the pricing strategy that is used in the introduction stage in which slow sales can be experienced by a product that leads the company to adopt a pricing strategy by coming up with a low price in the beginning. Whereas the remaining kinds of pricing strategies are used in other aspects.

C. Growth stage is the stage in the life cycle of which persuading a high rate of repeat purchasers can be the ultimate goal due to which it normally shows an impressive increase in the sales curve. Whereas the remaining ones are not relevant in this context.


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