What did you get out of this book? "Inside the magic kingdom by Thomas k. Connellan...

What did you get out of this book? "Inside the magic kingdom by Thomas k. Connellan "

Expert Solution

We can aspire as business owners to create a magical experience for our customers so they become raving fans who want to go back and forth again. Inside The Magic Kingdom includes seven lessons that can be implemented in any organization to emulate Disney magic or "pixie dust." Tom Connellan communicates the lessons using a "business novel" or business executive story approach that is led by a facilitator to learn better how to do it.

The competition is whoever the customer compares to you. (The customer judges you by comparing his or her experience with your company compared to that of any other company.)Pay fantastic attention to detail. (Get the little things right and the big things may take care of themselves. Details make a profound subconscious impression.)Everyone is walking the talk. (You need a buy-in from the CEO to the janitor to the customer's delight. By the way, even the CEO is a janitor!)All walks the talk. (Disney even uses gold-leaf 24-karat paint on its carousels. Customers may not know the difference, but everyone who works at Disney knows the difference)

Reward, acknowledge, and celebrate. (In too many organizations, employees receive feedback only on their shortcomings. Why not reinforce great work by "catching" them do it right and recognizing them for it?)Everyone makes a difference. (Don't let any "cast member" believe for a moment that he or she is not important to the organization. Each company representative's interaction with a client is a "moment of truth" to show how the company, which is simply the sum total of its people, cares.

Rahul Sunny answered 6 months ago

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