In: Economics
What do you think the entrepreneur did wrong? according to the book The Airbnb Story by Leigh Gallagher
An early event in 2011, when the apartment of an Airbnb host was violently demolished after renting it on the platform, resulted to a severe crisis management lesson. The business bungled its reply, then silenced as criticism roared, then lastly Chesky came forward and excused him. He claims the experience taught him how important it was to take responsibility and follow his instincts From the protracted and heated disputes between the company and town officials, he claims he has learned not to wait for a problem to occur and to be more proactive instead. Last year, when the spread of discriminatory conduct on its platform came to light, Chesky and the firm introduced a sequence of instruments and policy modifications to eliminate behaviour, but the founders confessed that they were late in discussing or even recognizing the problem. Bottom line: there are going to be crises. Be open and straightforward and have no fear of apologizing or acknowledging errors or guilt.