Question

i am student of BBA and i am making an internship please give me the answer

Company: ABU DHABI POLICE UAE

Job Position: Police Officer

1. Duties and Responsibilities (200 words)

2. My Experience (100 words)

3. Internship Lesson (5 lesson) (100 words)

4. Changes Would You Make in Internship (100 words)

Answer 1

Challenges faced by Huawei in India

Huawei which has changed and revolutionized the telecommunications marketplace has always come up with great ambitions, the ambition of expanding throughout the globe and this process of expanding started since 1997 but in its pursuit of expansion, it could not create brand awareness and required salience outside China. Talking about the Indian market, in particular, following are the challenges faced by Huawei.

1. Creating a strong and unique brand.
Huawei is facing an acute identity crisis in India which it once touted could be its biggest market. Huawei is largely seen as the Chinese brand with great Chinese flaws. The telecom marketplace of India already remains highly saturated with so many players already campaigning for their pie of cake. Here, the challenge remains to create a strong Chinese brand with global acceptance and warding off previous stigmas and stereotypes associated with Chinese products.

2. Cultural and political challenges;  Disputes, conflicts, and non-existence of comity between these countries have taken a toll on Chinese products and there have been public calls of boycott against Chinese products.

3.IND-US relations: the US has always seen India as the country which has the potential to contain the global aspirations and expansion policies of China and the recent tussle between US-Huawei saw India becoming vulnerable pressure from the US to ban telecom equipment maker Huawei as it is getting ready with 5G trails. Further, the recent standoff between Huawei and USA made the Indian market its centerstage and India saw national interest in siding with US which poses a challenge for Huawei.

Market entry strategy adopted by Huawei

India market which has always been seen as a strong market for any company which is aspiring global expansionism and the greater share of the pie, thanks to its 1.2 billion strong population which is mainly characterized by a youth population who are yet to be explored and the majority of the population are still oblivious to smartphones.

Huawei entered the Indian marketplace in 1998 when it established an R&D center in Bangalore.n Bangalore and it was after three years that it opened its first sales and marketing office. And within its 15 years in Indian marketplace, it started its ambitious export manufacturing plant in the country.

The market entry strategy of Huawei has always been to identify and identify itself as the Chinese brand with Indian Characteristics so as to give it the taste of affordability(Chinese) and Indigenousness(Indian). Huawei in this pursuit became the first Chinese company to support the ambitious Make in India when it earned the right to manufacture in India.

Thanks for your question. If you think my effort is worthwhile, please give an upvote as it really helps me improve further and contribute more towards this knowledge society (of which you are an integral part).