Question

Moshi Looks to Popularize Fusion Fare in Dubai

Sandeep Puri, Kirti Khanzode, and Rahul Jain

DESCRIBE the ways Rahul Sajnani, owner of Moshi, was a hands-on entrepreneur and EXPLAIN the problem that created.

IDENTIFY the challenge Moshi faced due to its menu and DESCRIBE how it affected the marketing strategy.

EVALUATE two ways Sajnani ensured Moshi’s service and staff became the backbone of the restaurant.

Answer 1

1. He was a practical contractor because he personally educated his workers and had built a menu from scratch. The issue was that Rahul had no time left to look after the ads and the branding plan. One difficulty is that it was difficult to sell the specific items, because customers did not know what was good and what opened the restaurant was a good idea because the menu was very special and served various kinds of tastes.

2. MOSHI faced the problem of getting new products and Rahul wasn't sure how he was going to market the goods because they were special and new to all, the items had no history in the industry, which meant that all consumers had no idea what was good or what not. Rahul relied largely on advertisement word of mouth. The problem is essentially that Rahul doesn't know how his company would be put on the market as its products are special.

3. They were basically the backbone of the restaurant, as Rahul Sajnani initially trained them by themselves to provide them with the best customer service with soft skills and good intentions. For example, when waiting for their orders, they gave customers a tea / coffee for the convenience of their customers just when they are on a waiting list when their table is ready, so that they don't have to wait too long. The employees often remember the names of their frequent clients, because when they come to the restaurant and feel relaxed, it gives the clients some satisfaction.