In: Operations Management
Effectiveness, positioning, trade-off, unique activities, fit for your company
“Building block strategy has five core building blocks, it has an initial lock which ensures team agrees to the strategy and the strategy is adequately implemented.”
Building Bock Strategy |
Description |
Dominos Pizza |
Our business model |
24 hours to a customized shirt |
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The frame of the strategy |
We need to ask the right question looking into the market needs and also analyzing our internal strengths and weaknesses |
They made a strategy to deliver freshly cooked food predominantly pizza with beverages with 30 minutes to the customer's doorstep. It was need of the market where fresh food in a short time was the consumer's demand. |
We need to deliver a customized shirt to our consumer in his selected fabric, made to size within 24 hours. |
Diagnose our strategy |
The idea is to establish is how the money will be made. |
Dominoes identified a latent need for fast and fresh food which is delivered in a short time frame could generate huge revenues. It was a latent need. |
We saw business consumers require new shirts and like them to fit properly but cannot visit stores regularly due to time constraints. We will manufacture a per size given and in their preferred fabric and deliver with 24 hours. |
Make a forecast |
Future planning and demand analysis |
Dominoes planned many outlets at strategic locations with systems to quickly make and deliver. The consistency in quality and quick delivery was ensured by many accessible outlets. They added bikers who could deliver to key locations within the time frame 30 minutes. Their demand is constantly growing and they keep identifying new potential outlets accordingly. |
We need to have the expert skilled workers who can manufacture customized shirts in 2 hours and have a good logistics company deliver it to the customer's door step in the time frame of 24 hours. We need to have the range of fabric also in stock to immediately execute the orders. |
Search the winning strategy |
Identify your winning formula and |
There winning formula included quality food manufacturing in short duration of time and delivering it hot to the customer in a short duration of time. |
Our winning formula is manufacturing good quality shirt and delivering to our customer in right fit and size within 24 hours at their doorstep. |
Making the correct strategy choice |
Making the correct strategy choice based on market requirements |
There strategy identified the gap where the customer wanted quick delivery of quality food. This was needed for easy to eat food. The strategy identified a latent requirement of the customer and suitably satisfy it. |
There is a need for the business customer to get a new good fitting shirt in short-duration of time. The customer will get it at their doorstep within 24 hours. |
Plan and commit to driving the change |
Changing the organization and adapting to the new identified strategy. |
They have many strategic locations with clear manufacturing facilities, space has limited sitting capacity but prompt delivery facilities. The locations have fresh food delivered every day and the production is done only once the order is received. The biker their staff will put it in a warm box and take it within 30 minutes to the customer’s home. |
The shirt will be manufactured as per order and the logistic company will deliver it within short duration framework. The system of order to manufacture has to be quick and prompt. The risk of error and quality checks have to be clearly defined and processes followed. |
Evolving and adapting according to the strategy |
There is constant need to adapt and review the strategy according to changing market dynamics, competitor behavior etc. |
The organization adapts its menu and processes according to the country and also the specific markets. They continuously upgrade a number of outlets and ensure deliverance of quality product. |
The organization has to be quick and prompt in delivering a quality product in the defined framework. |
To sum it up the strategy , processes and systems have to be aligned to meet customers’ requirements and match competition and maintain a competitive advantage.