In: Operations Management
the objective of packaging is to protect the product till it reaches the customers, to safeguard the product and at the same time to attract the customers towards the product. so, the firm which offer its product through packages, must be concern with these three aspects. This action is a value addition action to the firm, which creates some additional value to the firm in the minds of customers. Hence a quality product which offers in a good and attractive package gets more demand than a normal product. so, most of the firms realizes the need and importance of packaging of a product and performing this activity with utmost care.
If any breakage is happens during the shipment, the risk is with the hands of marketers only. usually the manufacturer do not go with these kind of breakages. Then only the marketers can deal with more care, otherwise they may deal roughly which may leads to more breakage of goods. The producer and his actions are only limited to protect a product till the premises of a firm. Once the premises crossed, it is the responsibility of the marketer to protect and care of the product.