In: Operations Management
Identify 20 or more of Wells Fargo's most relevant stakeholders, making sure you identify some from each of the five basic stakeholder groups. Be as specific as possible when you describe the stakeholders; specific names, companies, agencies, and titles are best. Remember, you can’t begin to address stakeholder needs until you clearly understand who they are and how they may be affected.
Then identify your stakeholders’ stakes. Clearly state what each stakeholder group stands to gain or lose by your company’s decisions. This is easier if you “put yourself in their shoes” and consider their viewpoints, not just what your company stands to gain or lose.