Question

Please list business measures to maximize sales as B for B2C and briefly explain the technologies to enable them.

Answer 1

Business-to-consumer (B2C) refers to strategies and tactics wherein the company promotes its products and services to individual customers: creating, advertising, and selling products for them to use in their everyday lives. Under B2C model the company conducts the direct transactions with customers who are the end-users of its products or services. To make it a success company can create customer evangelists; raising brand awareness; boosting customer retention, loyalty, and lifetime value. Various technologies used for it's success are:

-- Advertisements: The media sites such as Huffington Post, a high-traffic site that mixes in advertising with the native content and assist consumer in their purchase.

-- Online intermediaries: These are liaisons or go-betweens who actually don’t own goods or services that put buyers and sellers together

-- Community-based: Social networking websites like Facebook can build online communities based on shared interests, assist marketers and advertisers get their products directly to consumers

---- Direct sellers: The people buy products from online retail sites which may include manufacturers or small businesses.

-- Fee-based: Direct-to-consumer sites such as Netflix may charge a fee thu enabling consumers to access their content