In: Operations Management
Analyze Harley Davidson's "close-to-the-customer" philosophy. Do you like the way that they want to incorporate management participation? What are some things you would change? Do you have any other creative ideas to incorporate this philosophy in Harley Davidson's marketing strategies?
These questions are based off of the case study Building Brand Community on the Harley-Davidson Posse Ride
Harley Davidson is a legendary brand name in the automotive industry. Harley Davidson is very well known for its study and well built premium bikes. Harley Davidson has proved itself as a constant growing company in the automotive industry and has directly affected the business of different automotive manufacturers.
Harley davidsons distance can be defined as follows.
Extremely strong brand image.
Loyal customers
Expert in bike making in their form factor.
Harley Davidson poses one of the strongest brand image in the
industry and has been constantly providing premium bikes to the
society as well as to the customer. By having study build and also
having a large amount of research and development involved in
making the bikes has made harley-Davidson a Pioneer for the
industry. Harley Davidson is very well known for applying new
technologies to the Chopper form factor of the bikes.
Harley Davidson has successfully managed to create a loyal customer
base by providing quality motorbikes to the society. By building a
brand image according to the provision of the Quality Services,
harley Davidson has successfully differentiated itself from its
competitors and has made a specific brand image which is directly
related to the quality.
Harley Davidson has successfully project in itself in the industry
and has expertise in specific Chopper style bike making. Harley
Davidson has been making bike since long time which enabled it to
research on the specific topic and create one of the most effective
bikes of all the time. By having a strong research and development
process Harley Davidson is successfully completing with its
customer to hold the market and also holding greater amount of
shares in the Chopper market.
Harley Davidson strategy is there be focusing on there loyal
customer space. By having a dell customer space, harley Davidson is
directly dealing with their customers according to their needs
.Mainly Harley-Davidson is following on their narrow product range
as well as increasing the overall market reach. By focusing on the
strategy of improving their narrow product range, harley Davidson
has been successfully implementing it's starting to the
organisation for generating use revenue from the specific
market.
Harley-Davidson is also focuses on increasing its market reach by
implementing different marketing strategies as well as introducing
new promotional events in different countries in which the Harley
Davidson is dealing in the bike and copper industry. Harley
Davidson has always been successful itself in projecting as a
premium brand. By creating high-performance Chopper more, harley
Davidson has been influencing most of their customers and created
and loyal customer base.
By expanding its market into the developing country like India and
China Harley Davidson has successfully built a huge revenue system
from the specific market. New innovations in the Chopper industry
is making it market leader in Chopper motorcycle builder.
Harley Davidson has always been a technology oriented company. They
have implemented electronic record system into their organisation
as well as the HRIS system to implement your studies into it
organisation as well as providing the data to their employees as
well as the customer. By having an open culture of data provision
Harley Davidson has successfully integrated the overall involvement
of the customer toward the specific customer base.
Harley Davidson has a huge operational area. From operating
inside the most developing countries of the world to the least
developing countries Harley Davidson has been always implementing
your strategies to the new market. By creating the market friendly
motorbikes for the developmental countries this specific company
has generated a great revenue and provided benefits to the
companies overall structure.
By having an operational flexibility across the different cultures
as well as market Harley Davidson has changed its product types
according to the market related to the product flexibility. By
adopting a flexible culture for it organisational structure
Harley-Davidson has successfully implemented the overall
flexibility in its organisation to provide better sales and
service.
Harley Davidson has always been an analytical marketer towards
the automotive market. By analysing different aspects of the market
harley Davidson especially develop strategies that provide it and
competitive advantage over its competitors during it's time of the
business. By implementing new technologies into the system harley
Davidson has been a competitive advantage over its competitors
which is directly enabled by the analytical marketing.
One of the major advices for Harley Davidson would be to entering
the developing countries like India and China. By providing country
oriented by and building less powerful bikes according to the needs
of the specific country can be very beneficial for Harley-Davidson
to maintain an image inside these countries. By keeping in mind
about the earning sector of the specific country, harley Davidson
can increase their overall level of implementation towards the
specific countries and can be benefited by the same. Jeff bluestien
can easily implement new strategies and provide support to Harley
Davidson by maintaining the long-term process support as well as
new product development for the developing countries. Moving
towards the electric based bike can also be about more for Harley
Davidson for bringing itself into the eco friendly zone with the
same brand image of muscle bikes.