Question

As the marketing director of Harley-Davidson, you need to determine what your customers would like in the next model. You put a survey on the Harley website. is this a good frame from which to select your sample? Explain.

Answer 1

Answer:-

Given That:-

As the marketing director of Harley-Davidson, you need to determine what your customers would like in the next model. we  put a survey on the Harley website. is this a good frame from which to select our sample

As a marketing director of Harley-Davidson, I would not consider survey on website a good sampling frame because in order to app of Approximate properties of population with sample, we need to have pure random sample from the population than only we can identify true properties of population. In our example features which customers will like in  next model of Harley.
Survey on the website is not the random and unbiased representation of target customer base of Harley Davidson because not the customer who buys Harley Davidson visit their website. There is significant  chunk of customers which buys the motorcycle without browsing its website. just by analysing bike in show room.
However selecting pure random sample in  real life is practically difficult , as a marketing director of Harley we can select clustered sample from a particular region and they put survey in front of them in order identify their choices for the next model.
Clustering can be done  by randomly selecting few regions and then by random selection we
can identify the prospective customers and then ask them to fill surrey.