Question

Please someone give a detail TOWS matrix of Indian food chain WoW MOMO !

Answer 1

The Kolkata originated duo of two friends has proved the success of their business venture. Wow! Momo Foods Pvt. Ltd. Wow! momo brand is a well known fast food restaurant chain with its headquarters situated in Kolkata, West Bengal. The brand specializes in momos(dumplings) making which is a very famous dish in Nepal and some parts of Tibet. It has become India’s largest momo chain based on different factors like volume, innovation or variety in products and turnover.

The success of Wow! Momo is due to its business model explained in detail below. ( TOWS MATRIX)

1) Target customer base- The target customer base of Wow! Momos are both Gen-Z and Gen-Y as momos are liked by all age groups. Their huge number of customers are young customers of Gen-Y that is students and working professionals. They try fullfil to the need of both vegetarian and non-vegetarian customers.

2) Value proposition of Wow! Momo-The value proposition of a business model includes the products or services any business may offer, value to its customers and also a variety of unique features that give a competitive advantag to it in the market.

3) Promotion and marketing strategy-The business model of Wow! Momo includes strong promotion strategies that cover its Unique selling propositio. The Brand is uses different effective marketing tools that are digital media, Public relations, branding and many more. In the beginning stage, Wow! Momo chose a yellow color for Kiosk for promotion and to do marketing campaigns. Their marketing campaign was product oriented. Due to a lack of finances for pamplet and poster printing, both entrepreneurs of the brand use to sell samples of their momos in a tray by wearing Wow momo t-shirts. This idea of branding and was success and got it customers. In result, their sale which was Rs. 2200 on the first day jump to Rs. 53000 at the end of the first month.Their current marketing and branding strategy is mostly through social media like Snapchat,Facebook, Instagram, etc. The brand believes in marketing through customer experience by opening stores, outlets, and stalls. Their logo is an eye-catching with yellow color and also they advertise in malls.

4) Current and future expansion plans- They are planning to open more outlets of both Wow! Momos and Wow! China at the end of 2020. By 2021, they aimed to have 400 outlets and also the turnover of Rs. 300 crores in revenue. To reach their customers online through online food platforms like Swiggy and Ubereats, the brand has planned to start the opening of cloud kitchens too. Their aim to open 1000 outlets of momos in the future. Also, adding more diversified and varied momos flavors in the menu of Wow! Momos. The brand is exploring global opportunities. They have more innovations in their kitty like “chilled momos” for supermarkets, gluten-free momos, pork momos, mutton momos etc.

CONCLUSION
Both bussines men have worked hard for the success of Wow! Momo. They started with an idea and the idea has spread all around country. Their dedication towards work and passion for their goal has set an example for others. Their success weapon lies in continuous product innovation. When both entrepreneurs of the brand started the business, they did not think a lot about failures. Their more payed attention on being successful.