Question

Formulate in sentences. International Marketing

"You have developed a surgical mask which will compete with the major players in this coronavirus situation. What strategies will you take to market this mask in the Americas, Europe, Asia, Africa, etc.; and what legal constraints do you think that you will encounter in these areas?"

Answer 1

The surgical mask plays very important role in this coronavirus disease, Every one have to put surgical mask on their face to prevent themselves from coronaviirus. The various company start producing surgical mask and there target is to earn profit by selling more and more mask in the society. The various company forming international strategies to sell there surgical mask in other countries such as america, europe, asia etc-

There are many competitor in the market who are producing this surgical mask such as 3M company, Smith and nephew,Medline industry etc.

The International marketing strategy of the company who is producing surgical mask are-

1- To Understand The Structure Of Surgical Mask Market By Identifying Its Various Sub portions.

2- Spotlights On The Key Surgical Mask Manufacturers, To Define, Describe And Analyze The Sales Volume, Value, Market Share, Market Competition Landscape, SWOT Analysis And Development Plans In Next Few Years.

3-To Strategically Profile The Key Players And Comprehensively Analyze Their Growth Strategies.

4- Satisfaction with administrative prerequisites: EC imprint and FDA endorsement. Publicizing in worldwide papers and Publication of clinical information in perceived global papers.

5- The pricing strategy is the key factor, the company should decide the proice of mask beforehand according to the manufacturing cost, shipping cost etc. Different country will have different selling cost of the mask.

Different country have there different legal constraint such as-

1- different amount of tariff that is to pay by the company according to the country in which they want to sell there surgical mask.

2- Export duty are charged by different different country .

3- Government rules and regulation are already set for international company, the company need to follow the rules and legulation and complete all the paper work to avoid any problem.