Describe the Hovding marketing situation and what they should have done better to make them compete...

Describe the Hovding marketing situation and what they should have done better to make them compete in a regional economy?

Expert Solution

Hovding is the world’s first cycling airbag and it reached a sales of 50,000 units on a worldwide basis in 2017. The company’s marketing situation is based on its unique and innovative product and as such the marketing strategy of the company is based on the premise that it helps the customers to rationalize the amount spent on buying the airbag and the cost is small fraction of health care costs in case the customer is involved in an accident in which he/she is wearing a normal helmet or no helmet at all. The company makes use of targeted advertisement for marketing purposes.

To compete in a regional economy Hovding should have focused on niche areas and markets like vacation locations. It should also have had showcased the use of its airbag for both commuting and recreational cyclists and how the use of its product will make cycling a safe and cost efficient mode of transport for the region.

jeff jeffy answered 2 years ago

Describe a situation in which you have gone through the marketing research process. Make sure pyu...

Describe a situation in which you have gone through the marketing research process. Make sure pyu properly indicate all the steps in the process(1. locating and defining problems or issues, 2. designing the research project, 3. collecting data, 4. interpreting research findings, and 5. reporting such findings).

How did Target (TGT) Company respond during the 2008 recession? What should they have done better?

what could have been done better in preventing the global meltdown?

When do groups make better decisions than individuals? Describe a situation in which a group would...

When do groups make better decisions than individuals? Describe a situation in which a group would make a better decision and discuss why they would make a better decision and the process or technique that they would use to make the decision.

2. Describe what you think should be done with the NSAs PRISM program. Should it be...

2. Describe what you think should be done with the NSAs PRISM program. Should it be continued without change, given more public oversight, substantially reduced in functionality, or discontinued altogether? justify your decision. 4.What is your opinion of employee monitoring?what effect does employee monitoring have on employee morale? How could employee monitoring make the organization more secure?

1.Describe a situation where HIPAA was violated at the workplace? 2.What could be done to prevent...

1.Describe a situation where HIPAA was violated at the workplace? 2.What could be done to prevent this from happening again?

Describe a situation where you or a friend have successfully used a commitment device to make...

Describe a situation where you or a friend have successfully used a commitment device to make a better decision.

What features do reptiles possess that make them better adapted than amphibians to terrestrial life?

CA4-5 identifiy the weaknesses and describe why it is a weakness and what should be done...

CA4-5 identifiy the weaknesses and describe why it is a weakness and what should be done to correct the issue: On a income satement Sales Taxes Purchase Discounts Recoveries of accounts written off in prior years Delivery Expense Loss on discontinued styles Loss on sale of marketable securities Loss on sale of warehouse Federal Income Taxes

What stretegy manegement plan should JetBlue make to deal with Covid-19 situation ?

Question