Question

The role of strategy when developing a marketing analytic plan.

Answer 1

The role of strategy in developing a marketing analytic plan ;-

the main objective of the strategy when developing a marketing analytic plan is maximisation of data and creation of data influence actions that leads to the attainment of objectives of the business .

to gain effectiveness on the long term strategic advantage .

the first step is to understand the analytics of data .

marketing analytics is playing an important role in understanding the behaviour of the clients .

the strategy developes the interaction with the clients and it helps in improving the brand of its products and services .

the marketing analytics should consist a plan which should include the following feautures .

• reliability
• accuracy
• flexibility
• objectives
• KPI tracking
• all in one monitoring

all in one monitoring should consist required analytics from sources like

• customer relationship management .
• search engine optimisation
• email automation
• paid channels

marketing analytics is the only process to measure , analyse and manage the strategic performance .

. it maximises the effectiveness and increases the return on investment .

the organisations views various analytical tools like google analytics etc .

the organisations should have a clear strategy regarding what they want to achieve .

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