Question
In: Operations Management
The role of strategy when developing a marketing analytic plan.
The role of strategy when developing a marketing analytic plan.
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Expert Solution
The role of strategy in developing a marketing analytic plan ;-
the main objective of the strategy when developing a marketing analytic plan is maximisation of data and creation of data influence actions that leads to the attainment of objectives of the business .
to gain effectiveness on the long term strategic advantage .
the first step is to understand the analytics of data .
marketing analytics is playing an important role in understanding the behaviour of the clients .
the strategy developes the interaction with the clients and it helps in improving the brand of its products and services .
the marketing analytics should consist a plan which should include the following feautures .
- reliability
- accuracy
- flexibility
- objectives
- KPI tracking
- all in one monitoring
all in one monitoring should consist required analytics from sources like
- customer relationship management .
- search engine optimisation
- email automation
- paid channels
marketing analytics is the only process to measure , analyse and manage the strategic performance .
. it maximises the effectiveness and increases the return on investment .
the organisations views various analytical tools like google analytics etc .
the organisations should have a clear strategy regarding what they want to achieve .
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