Question

Why Apple Inc is a monopolistic competition?

What is Advertisement Strategies of Apple Inc?

Variety of prices of Apple Inc.

Answer 1

1. Apple is an oligopoly that is a state of restricted competition, in which a small number of producers or sellers share a market.Apple is also a monopoly rivalry, a condition that exceeds that of a market in which buyers and sellers are so numerous and well educated that all features of monopoly are absent and the selling price of a product is beyond the influence of individual buyers and sellers Apple Inc. is called an oligopoly and monopoly rivalry because there are more competitors and also because there are more competitors.

Wide market base making it impossible for other businesses to get consumers to switch products Consumers who purchase Apple products generally tend to buy Apple products because of the trust in the company making it harder for other businesses to gain interest Price is also an entry obstacle because of the huge amount of money it will be to move Apple brands fully together with all its products.

2. Apple's promotional campaign concentrated on several groups, thus keeping its advertisement campaign into account. It took the position of the citizens, the usage and demand for some technological changes into consideration, but just like its first product at the beginning, every plan boosted after a slight setback. TV advertisements Dramatically shortened versions of the text were used in two TV ads, known as "Crazy Ones" The one-minute ad featured black-and-white images of 17 famous celebrities of the 20th century. Print ads Two steps: Initially they were conventional using the slogan to highlight computers or electronics.

They had been featured in magazines such as Newsweek and Time. They slowly displayed a picture of a historical figure with a small Apple logo and the words "Think Different" in one corner, without any reference to the goods of the company. Posters The campaign's promotional posters were made in limited numbers in 24 x 36 inch sizes. They featured one historic figure's image, with a small Apple logo in one corner, and the words "Think Different." The posters were created from 1997 through 1998.

Apple relies most on two completely different strategies: the placement of products (especially with celebrities and in famous shows) and the hype generated by positive media reviews. Apple focuses on their UVP (unique value proposition), which is a sleek product with ever smaller packaging that works straight out of the package. It's a marketing tactic that gets juice through social media, which is a big competitive advantage for Apple and its market share.

3. Apple has a multi-stakeholder strategy that involves selling a limited number of products, concentrating on high-end, prioritizing profit over market share, generating such a product impact that makes consumers hunger for new ones. Apple is seeking to launch an award-winning product and demand a high price. Apple's cheapest model is priced in the mid-range, with features of high quality and user interface. Apple's biggest rival is Samsung, which is now the world's most dominant smartphone maker, though Samsung has 32 percent of global market share, for Apple this share may be 12-15 percent.

Apple's sales volume has risen by 23 per cent to Samsung's 46 per cent. Apple product may still be good in quality but it is considered costly in many countries when opposed to other alternatives such as Samsung, Google, Amazon and many other vendors. They are trying to develop those feature which Apple has but at much lower price.

Overall, the pricing strategy of Apple has always understood their audience's point of maturity and made them a potential customer by always giving them what they expected. For others, their rates are, one may even say, scandalously exorbitant, obscene. The fact, however, is that the crowds line up every autumn, regardless of price, to be the first to acquire one of the new Apple products fresh from the oven.