Question

Assume you are the marketing manager for Oreo cookies. You can use coupons, premiums, sweepstakes or product placement to promote your product. Choose one of these methods to promote your product to ultimate consumers and another one to promote your product to retailers Explain why you chose each for your target market.

Answer 1

Strategy for consumers: Premium

Explanation: The customers primarily relate the brand to dunk and dip cookies that have cream reach and strong flavour. Social media is another brand's outlet for meeting its target customers.

Oreo will concentrate on children in the nursery, especially school students and the family. Oreo does not specifically approach adults because certain types of people aren't going to be so interesting about cookies. Even if we sell them ice-cream, cake and pastry. The main aim is to reach the specific category in which they are able to pay the premium. When it comes to children, parents will be buying Orea to make their kids happy anyhow.

Oreo takes use of Mondelez's widely dispersed network to make the goods available to its customers. In each of the continents there are production facilities available for various Oreo goods that suit the customer's needs and tastes.

Strategy for retailers: Product placement

Will use retailer to sell our product, as retailer is a channel intermediary that directly sells to the consumers. All forms of distributors will help in getting our goods to the consumer's attention and sustaining our product's profits because they have a lot of branches at several different stages. Our delivery rate will be high. It is a type of distribution aimed at getting the availability of a product at any outlet.