Question

Australian company Too Cool has developed two new virtual reality games based on The Hunger Games and X-Men movie franchises and wants to market these offshore. Select one country and develop an international promotion strategy for the company’s entry into that country. In particular, consider the following: • Culture • the consumer behavior/buying process, • levels of economic development and • constraints such as media availability and language. In your response, consider the different promotional tools that could be used (e.g. advertising, sales promotion, direct marketing or social media) in the context of the country, product, consumer and competition.

Answer 1

Austrelian company TOO COOL's product like virtual reality game can be pomoted in a country like India. now to consider india as a business franchises has so many reasons

1. here the population are more or less known to english.
2. The adoptability of any new product specifically international products new generation is more interested.
3. huge population with a larger groupof youth
4. good thecnical knowladge
5. acceptance of modernity and technology based activities
6. upward purchasing statistics related to technology related/associated product
7. new generation having special interest towards new and advance technology.

there are some constraints like

1. high technical facilities are not available.
2. internate assesabilty also not so fast
3. unawareness about the process and rules.
4. diversified language, so understanding issue
5. limited to the high technology based youth group

product promotion in a country like India, can be done through verious way

1. the first and the most popular way of promotion is social media as maximum population having any one of the social media account.
2. youth are more atracted toward discounted promos.
3. here direct marketing is comparatively less effective as the generation is more facinated towards online activities.
4. As these two products are gaming products so the area of operation and targeted group is limited. so the sales promotion and advertisement should be focused on that group of buyer.