Supply chain
management is the third marketing process. It is very
important in any business activities. Supply chain management
includes the management of the flow of all information, products,
materials and funds from the manufacture to the supplier, then to
the wholesaler, retailer and finally to the customers to meet the
customers’ demand.
The critical components of the supply chain management are:
-
- Strategic purchasing - Strategic purchasing is
nothing but the process by which the strategies are planned,
implemented, evaluated and controlled and focus on managing the
purchase decisions based on the activities involved in purchasing
function. These activities of purchasing functions focus on the
opportunities that will help the organization to achieve its
long-term business goals. This process focus on improving the
quality by making the interaction process between customer and
supplier effective.
- Supply management - This focus on delivering
the product or service to the customers. This is achieved by
selecting suppliers so that they can minimize the cost and improve
the quality of the products/ services they are delivering to the
customers.
- Logistics integration - This can be done both
internally and externally so that the products or services can be
distributed to the customers.
- Supply network coordination - This focus on
maintaining coordination among procurement, production and
distribution so that various supply chain problems can be minimized
or eliminated.
Hence connecting the suppliers, manufacturers, distributors and
customers with the help of information system such as supply chain
management software which helps in increase productivity, provide
overall satisfactions, create good relation and minimize the cost
is referred as supply chain management.