Question

what are strenght and weakness of walmart in the areas of operation, marketing and human resource management ? assess the firms strategy

Answer 1

Walmart’s strength and weakness:

Areas of operation:

Strength:

1. Supply chain process with the highest efficiency

2. An organization with the global outreaches

3. Highest quality management with its highest standard production

Weakness:

1.    Profit margins are quite thinner to increase the sales volume

2.    Its business model status is easy to copy because of the cost leadership strategy

Marketing:

Strength:

1.    It can grow in many new formats by expanding the business with the full-formed grocery store and other supermarkets by offering western goods to the developing countries with the highest growing economy

2.    It is considered the largest store and high revenue generation throughout the world

Weakness:

1.    It is facing a major of competition among the competitors; the major problem is coming from them who are shrinking the price difference between them and Walmart.

2.    With respect to marketing, it is facing some major lawsuits with the unfair means of marketing and poor benefits. This reduces the brand reputation.

Human resources:

Strength:

1.    The employees working are very competitive in nature

2.    Highest supervision of the work progress with the efficient rapport between the employees and consumers

Weakness:

1.    High training cost

2.    Staffs working are mostly hired as a part-time employee

Firm strategy:

Its main strategy is the cost leadership; the Walmart mainly focuses on the low price goods by the esteemed range of work delivery with excellent services. The organization is known for its low prices and the lower price is the main selling point of the business. It performs with high stability and values a high-level service to the customers.