Question

Select a product in UAE and make a Business Plan

1. Executive Summary

2. Company Description

3. Product Description

4. Marketing Plan

a. Swot Analysis

b. Competitive Analysis

c. Marketing Expense

d. Pricing Strategy

5. Operational Plan

6. Organization Chart

7. Startup Expenses and Capitalization

8. Financial Plan

9. Refining the Plan

.

Note: Please make a compelete Business Plan and Please do not copy from internet

Answer 1

Business Plan for Tutoring services in UAE. Let us consider that the name of the tuition classes is "Success study tutorials":

Executive Summary:

A success study tutorial is a tutoring class for Management related subjects. Specifically, the classes deals with the subjects like accounts for managers, statistics, economics, cost accounting, financial management, operation management, operation research, etc.

Mr. XYZ wants to make his tuition classes the most successful one in UAE by providing world class tutoring lectures to the students from renowned faculties from the UAE and the globe along with the provision of the practical knowledge of the subjects.

Company Description:

Success Study Tuition classes was established in the year 2015 by Mr. XYZ. and it has been registered with the governing council of UAE and is successfully operating from 2015 by serving large number of management students. Currently the company is operating from a permanent site in UAE and employees 3 teachers for a single subject. A tuition class has its own library with large number of books related to the various disciplines of Management.

Product Description:

Success Study Tuition classes provides services of tuition classes for Management subjects. It deals with the provision of notes and study materials for various subjects of Management. Specifically the subjects include:

1. Financial Management

2. Marketing Management

3. Human Resource Management

4. Operation Management

5. Other subjects related to the service sector management

Success Study Tuition classes also provides the certification in the above mentioned disciplines which helps the students for the final job placements.

Marketing Plan:

Success Study Tuition classes has its own marketing team of personnel who makes the students of the colleges aware about the services of the class and the benefits that they are going to reap after completion of a particular course.

Marketing team also make the students aware about the various certification programs for the various disciplines and their future scopes in the organisation.

SWOT:

Strength: Good market presence, highly qualified teaching staff, good marketing team, good track record of results in terms of the passing percentages of the students, Certification courses provision.

Weakness: Limited size of the facilities in the classes, limited size of the library, less number of faculties from abroad.

Opportunity: Large number of students’ base available in UAE, Certification course may attract the large number of students.

Threat: Increasing competition among the tuition classes in the market.

Competitive Analysis:

A very heavy competition is provided by the online tutoring services provided by the various industries for almost all the subjects from across the globe. Moreover, a large cluster of tuition classes has set up their facilities in UAE.

Marketing Expense:

Advertising Expenses: 10000 UAE Dirham Annually

Brochure Printing: 500 UAE Dirham Annually

Marketing Executive salary: 1500 UAE Dirham per person per month

Pricing Strategy:

Overall costing: 200000 UAE Dirham Annually

Per Student fees: 3200 UAE Dirham Annually

Operational Plan:

Tuition classes performs the marketing of the classes round the year. It prepares the admission policy and admission procedure for a specific program. These admission policy and admission procedures are communicated with the student and 75 Percent of fees is taken at the time of admission of the student.

At the end of the program, student is provided with the certificate and students are directed to proceed for the assessment in the companies where the institute is having the reference.

Organisation Chart: