Question

if your company sells expensive, high quality kitchen appliances, do you think the average college student will fit ideal customer profile?

Answer 1

An ideal customer profile is a hypothetical description of the type of company that would realize the most value from your product or solution. These companies tend to have the quickest, most successful sales cycle, the greatest customer retention rates and the highest number of evangelists for your brand.

You define the ideal customer profile using firmographics, including:

• The average size of the company

• The average company revenue

• The ideal industry or industries

• The ideal location of the company

… and so on. Depending on your product, service or brand, you may want to include other data points to help you identify the right market segments for you.

Mainly decisions about kitchen equipments are taken by parents, especially mom. So the company will be targeting upper class families or middle class people who are wishing to live in upper class lifestyle because the products are very costly. In this case, college student may not be come under our ideal customer profile. If the student is from upperclass he/she may influence his parents in the buying decisions.

Example: Bady products are not marketed to babies instead they are marketed against their parents who make decisions to buy.

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