Your company, a manufacturer (primarily major kitchen appliances) based in the United States, has decided to...

Your company, a manufacturer (primarily major kitchen appliances) based in the United States, has decided to pursue international expansion opportunities in sub-Saharan Africa. In order to achieve some economies of scale, your strategy is to minimize local adaptation. Focusing on a comparison of two sub-Saharan African countries of your choice, prepare an executive summary that features aspects of the product where stabilization will simply not be possible and adaptation to local conditions will be essential.

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Rahul Sunny answered 1 year ago

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