In: Economics
Title: Conscious capitalism and code of ethics
Conscious capitalism serves all stake holders and has various principles including a higher purpose, stakeholder orientation, conscious leadership, and conscious culture. It focuses on doing business the correct way, ethically, and morally. Because of this, code of ethics supports the conscious capitalism philosophy.
Masters (2019), “the way a company conducts its market research these days can have serious ethical repercussions, impacting the lives of consumers in way that have yet to be fully understood.
Objective: to explain the advantages of the ethical norms/ code of ethics in the business and Organisations/ concious capitalism.
Code of ethics and components: enhances and guide business practices and commits to practicing integrity. It includes: adhering to all laws and regulations, fostering trust and being fair, and embracing the relationships that are built through integrity, respect, and transparency. Ethical values are honesty, responsibility, fairness, respect, transparency, and citizenship
Participants: organizations, the population, and society.
Ethical issues: include lack of privacy and confidentiality, and misrepresentation. This is why it is essential for someone to prioritize ethics in services marketing.
Evaluation: is essential for someone to prioritize ethics in services marketing. All things need to be looked at objectively, without outside experiences and prejudices coming into play.