Question

This passge below require critical analysis and breakdown

According to The American Marketing Association Statement of Ethics as marketers we must: do no harm, foster trust in the marketing system and embrace ethical values. Doing no harm means follow all laws and regulations applicable. Fostering trust in the market means encouraging good faith and fair dealing. Embracing ethical values means affirming 6 core values which are honesty, responsibility, fairness, respect, transparency and citizenship which all help foster a honest and healthy marekting relationship between yourself and client.

A person may prioritize ethics in service marketing because it is the right thing to do. Being ethical is something we all should strive for, especially those that consider themselves conscious capitalists.

Answer 1

CRITICAL ANALYSIS AND BREAKDOWN

The American Marketing Association Statement of Ethics gives some guideline to the marketers which may be concluded as below:-

The marketers should keep in mind three most important key points while marketing.
1)Don't Harm:- The marketers must follow all the rules and regulations which means the guidelines when marketing about any product.
2) Foster trust:- This means that by fair dealing in the market, the marketers need to develop and acquire faith of the customers.
3) Embrace ethical values:- This is the key point and all the 6 values should be well taken care of while marketing as this would help in developing a healthy relationship between the client and the marketer. These are- Honesty, Responsibility, Fairness, Respect, Transparency and Citizenship.

It may also be kept well in mind that ethics should be the prime concern especially by the ones who are conspicious capitalists.

Well it is concluded that when marketing the main guidelines should be well taken care of and ethical values should be maintained in order to make a good image in the market.