Question

What do you think about the importance of marketing in crises like Corona
Pandemic? Focus on all of the marketing functions such as product, place, marketing
communication, price.

Answer 1

Due to coronavirus pandemic the world economy would grow at lowest rate since 2009 this year due to the coronavirus outbreak. according to the organisation of economic cooperation and development forecast growth of just 2.4% in 2020 down from 2.9% in November 2019. In this scenario marketing can become an effective way for businesses to remain in touch with their consumers and increase pipeline generation during the Corona virus pandemic.since trade shows are permanently used for demand generation initiatives and pipeline acceleration focusing on digital lead generation channels become vital.Many marketers would say that increasing digital spending will increase lead volume but quality can vary. Content marketing practice will help keep businesses create an ongoing relationship during and even after the coronavirus pandemic.

According to me in this pandemic situation it is critical to mount a coordinated and coherent response. This not only means involvement of both public and private sector but also allopathic and non allopathic medical systems different departments such as police fire transportation tourism food suppliers and other sectors. But for businesses advertisement is is like soul to keep alive their products in consumers mind and heart.