Question

Explain the importance of marketing control and select what you think are the key considerations in the marketing control process. Justify your ideas using specific reasons, facts, and examples in 250-350 words please. DO NOT REUSE ANSWERS ALREADY POSTED ON CHEGG PLEASE***`

Answer 1

Marketing control is the method where the process of marketing and other operations are checked and controlled so that they follow the plan and go as per it. This process helps in identifying any mistakes in these operations and also helps us rectify them . This process helps in efficient achievment of goals and ensuring the output is efficient . The process involves identifyinhg what is required , planning the process, executing the plan and checking the progress for any errors from time to time. For example we gave a plan to our team for a new project and asked them to work on it as per the given instructions. We conduct a meeting after some time to analyse the progress in the project. We identify some errors in the process and as a result the project is going in a completely different direction than planned. We then identify where the error occured , discuss with them on how to rectify the plan and execute it in the perfect manner.