HC3152e Business Applications
Tutorial 4 (Week 5)
E-Environment
Read the following Case The implications of
globalisation for consumer attitudes
The article starts by discussing anti-globalisation. It then
explores the implications of variations in the characteristics of
different cultures on businesses providing services to them. At the
end of the article, research about attitudes to globalisation is
summarised, along with its implications for businesses trading
internationally.
Globalisation, or maybe more specifically, anti‐ globalisation
issues, are never far from the headlines, whether...