With respect to best practices and my personal
experience in regard to leadership and change management, I have
been inspired by Google globally.
The first thing which relates to both the change and leadership
aspect is the vision to facilitate change in the team.
The vision: It is the long-term aspirational
goal of the organisation. It is a broad description of the
organisational outcomes which a firm strives to achieve and become
in future. It helps to bring inspiration, motivation and passion in
the organisation culture. The most important factor is that the
vision should be short, concise and understood by the entire
organisation.
- It is a forward-looking approach defining what the organisation
aims to achieve and change in the future.
- It addresses problems like what the organisation is trying to
achieve, where the organisation is headed and if the achievement of
goals happens what state will be achieved.
Having a clear vision, defining why the company needs the
changes and what needs to be done helps to create support for the success of the change
process. Since the change management process affects every member
of the organisation it is important to have a clearly defined
vision, direction & understanding of the need for change. A
shared vision makes sure all employees are invested in the process
to bring the needed change. People are able to communicate
effectively & work with organisational commitment.
Here is the correlation between a leader's role and
successful change initiative:
- Change Management Leadership: While the
organisation stakeholders and employee needs to embrace change
& support the change management process it is important for
having leadership in the entire process. It is important because
having a leader who has trust and support from its employees needs
to take ownership of the process and guide the process to ensure
objectives are met. Strong and passionate leadership helps a lot
during the process. The ownership of achieving goals of change
management must be shared by senior executives of the
organisation.
- Clear accountability is another most critical
factor in the change management
process. After having plans, vision and understanding of the entire
process it is important to track the progression at regular
intervals. Lack of accountability makes the entire process aimless
leading to return to the old habits. Hence it is important to
ensure accountability until the process is closed. The
accountability across all levels ensures that change is accepted
throughout the organisation. Bringing clear accountability is the
role of a leader.
- A leader should have the ability to forecast and look into the
future, visualise external trends & make thoughtful decisions
which are ethical and good for the organisation. The ones who are
not able to communicate aspirational goals fail to become effective
leaders. Hence this role & vision of a leader brings effective
change initiatives.
Google is an organisation which constantly strives to
bring changes and innovation. The vision to provide access
to world information in one click requires a massive change
initiative approach.
- Since it has highly skilled employees it keeps investing in
education & research which made the organisation effective in
bringing the culture of innovation and change.
- It has challenged the conventional thinking style and work
ethics as followed in other companies.
- Google has been able to integrate, develop and
re-develop the internal & external skills to build a
diverse and highly talented workforce who can adapt to the changing
environment.
- It is a fast workplace. It doesn't believe in delaying problems
or challenges and addresses them as quickly as possible.
- Another approach to bringing change management has been being
people-centric in the entire process. The organisation believe that
employees need their creative freedom and it provides that
environment to facilitate the same.
- Google is a completely open organisation when it comes to
networks and collaborations. Due to the constant exchange of
information and knowledge, it has been able to adapt to change and
grow faster.
- Google management and leadership body have played a great role
to demonstrate the right values, skills, insights to help the
organisation forecast the right opportunities and important areas
in future.
- Management has shown greater trust in its people. An example of
assigning several hundred employees for the Google+ project is
evident.
- The organisational culture of transparency and openness has
helped to develop trust and faith in its employees.
- Google has focused every year to remove unnecessary processes
and bureaucratic features to ensure freedom, faster & effective
communication and collaboration across various departments.
In order to bring change, it is important to focus both on
productivity and innovation aspect of employees and Google has done
that right. The management and leadership model has allowed it to
be out of the box and not orthodox bringing change and trust in
people.
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Answering the B Part) Yes while leadership & change are
important the quality issue needs a lot of focus and I have always
believed in total quality management is a key process to address
the same issue.
Total quality management is a customer-centric
approach that involves the seven basic concepts or
principles to ensure effectiveness in business, efficiency in
creating product or service and making sure quality is of high
standards.
- Management is responsible to ensure effectiveness in
business and lead the total quality management approach:
TQM is a change management process which requires time and support
from the management. The leaders need to ensure that a TQM behavior
is accepted and promoted in the organisation. Management needs to
take the lead to build the culture around quality management and
efficiency in product or service. Example - The organisation
that allows cross-communication and have greater feedback process
strive to produce high-quality products for the market. They take
the feedback and improve the product further.
- The second concept is to ensure regular improvement in
operations to deliver a quality product: The business
needs to ensure that they continuously monitor the quality aspect
of the product development and increase the productivity by
maintaining focus on total quality management. For example,
Apple over the years has not only shown innovation but continuous
improvement in product & technology. They listen to customer
feedback and bring improvement to the product.
- The focus on customer and external market is
an important basic concept for total quality management. The
business needs to ensure that customer inputs are given due
consideration during product operations. The customer feedback
helps to bring upgrade and innovation to the product. Customer
satisfaction leads to an increase in revenue, retention of
customers and an increase in the market share. Example: It is
Amazon's faster delivery process, offering a wide range of products
appealing to diverse customers and quality service that makes it a
great organisation.
- Ensuring proper process management & improvement in
operational efficiency is the fourth important concept for
TQM. The floor and operational plan having defined processes and
clear guidelines help to produce high-quality products. Management
and leadership should provide enough training resources and support
to its employees so that are equipped to deliver quality products
and services. For example - Most popular food joints like KFC
and Burger kinds have a defined mission, procedures and operations
standards making sure quality is delivered to customers.
- Providing a work environment that is open to innovation
and adaptation of new technologies: It is important for
the leadership to ensure the work environment supports challenging
each other, open to feedback and working towards improved products.
The business should be willing to adopt new technology ensuring the
better operational process. Example - Zappos is an organisation
which has a belief in open work culture. Employees can challenge
the seniors and together they work as a team to come up with
quality solutions and upgrade ideas for operations.
- Long-term focus and strategic planning: It is
important for the business to have a long-term thinking approach.
Every decision should be carefully analysed using data and other
information. The firm should strategically define the future of the
company and improve its operational processes. The business should
be able to forecast the results of current actions. Example -
Google keeps thinking long-term and understands what the future
demands of its users will be like. It brings constant changes by
carefully analysing its impact in the future.
- Development of team and ensuring greater business
outcomes: TQM depends on the skills of the team
implementing it. It becomes important for the leadership team to
work towards skill building for its employees. Development of human
resource helps to implement changes and leads to continuous
improvement in the quality of the product. The business has to
ensure results & higher productivity to build the trust of
employees towards TQM approach. Example - Sports brands like
Nike have created quality products through a lot of development
& training of its employees. The business results have given
the brand its value and a benchmark of meeting high-quality
standards.
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