Question

AL Sawaidi Consultants provide business management and marketing services to SME businesses in Riyadh and AlKhobar, with 5 offices in premier locations. The business is expanding rapidly, and high performing analysts are identified for potential promotion.The corporate strategy is focused on growing local talent, while attracting top talent from the region to deliver innovative business processes in a competitive market.

Recently, the CEO noticed the following changes:

Saudi SMEs are moving on-line and embracing technology

Local talent are demanding higher salaries, while local competition increase all the time

Several clients are in very specialized areas, with current staff not having the KSAOs to match

Several high performing analysts are asking for training in non-core areas like "Blockchain", machine learning and AI technologies

The CEO asks you, as a Recruitment Specialist; what can be done to remain competitive.

essay"500 words, in your own words"

Answer 1

Dear Student,

Following strategies should be used by organization to remain competitive in market :

1) Enhance your strengths

Just because another small business may exceed certain aspects of your business model doesn’t mean you can’t gain a competitive edge. Identify the strengths of your business that are clearly superior to other companies in the region, and focus heavily on marketing those traits. If another business offers a higher quality of service but at an increased price, you can highlight your low prices. If your competitor offers incredibly low rates but is struggling with customer service, you can focus heavily on building an ideal customer experience.

2) Recruit better talent.

Your employees are critical to your success. They help to bring in customers, encourage client retention, fuel innovation, and move a business forward. If it’s possible to utilize remote workers, it will allow you to source employees from a wider talent pool, so you can find the best and brightest workers at the most competitive salaries available.

3) Analyze your data.

Big data analysis is a critical tool to thriving as a business. It helps to identify trends among shoppers, so you can tailor business and marketing practices to accommodate the needs and wants of your customer base. With routine data analysis, you can remain more competitive in your field, and offer a better shopping experience to customers.

4) Stay ahead of consumer trends

To be successful in any given industry, you need to be able to remain ahead of consumers. Shoppers patronize businesses that can anticipate their needs and provide them with exceptional products and services they weren’t even aware they wanted. By routinely analyzing your marketing, customer, business, and industry data, you can remain on top of all trends and provide cutting-edge service to customer

5) Automate your marketing campaign.

Businesses are often so focused on the monthly costs of marketing, they fail to consider the labor investment. A good marketing strategy takes ample time to cultivate and maintain, resulting in many businesses failing to allocate enough time to develop a flourishing campaign. If your marketing campaign is your business’s pitfall, consider investing in a marketing automation software. With marketing automation, you can automate the tedious tasks associated with marketing, which will give your marketing team more time to focus on data analysis and creative marketing tactics.

With each passing day, new businesses pop up, making the marketplace even more competitive for small businesses. Your small business needs to constantly innovate new tactics that will allow you to remain more competitive in your industry. Your marketing strategy is your biggest tool for drawing in new customers, improving customer retention, and fueling sales. With marketing automation software and a strong customer data platform, you can improve data analysis and streamline marketing tasks, allowing you to take your marketing campaign to new heights.

Other than above mentioned points , below small suggestions can be helpful

1. Identify and solve the pain points of your customers.
2. Build your own niche to have more room for your business.
3. Get the pricing correct.
4. Make innovation from your existing employee
5. Improve your customer service.

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