Question

Contemporary advertising is known for its objectification of women in their ads, whether they are print advertisements (magazines) or commericals (examples: GoDaddy and Axe).  

Using the ethical beliefs of the various theories (examples: Consequentialist vs Non-consequentialist, Utilitarianism, Egoism) and philosophers (examples: Kant, Stuart Mill, etc.), analyze the choice by advertisers to objectify women in their ads.  

Answer 1

There is no doubt in the fact that recently there has been advertisements that has actually promoted objectification of women in the print and digital media along with TV commercials as well and we generally consider these advertisements as very normal and feel that they are fare but if we think about it we will understand that the commercials in order to promote a product or service is using a very low mean or strategy to be successful and we don't even care because we are used to these things and we enjoy the commercial and even the product.

This is an ethical; issue according to me and I believe that Consequentialist theory contradicts the same because here the objective is the outcome and therefore we cannot considered this theory as appropriate hence non consequentialist theory should be appropriate where the process used is considered and judged if the process used is right or wrong based on ethics. Women are objectified because that is a very common and convenient way of attracting people but is totally unethical and should not be promoted because from a business perspective as well the organization may create a negative impact on the target as well.