Question
In: Math
Corporate advertising tries to enhance the image of the corporation. A study compared two ads from...
Corporate advertising tries to enhance the image of the corporation. A study compared two ads from two sources, the Wall Street Journal and the National Enquirer. Subjects were asked to pretend that their company was considering a major investment in Performax, the fictitious sportswear firm in the ads. Each subject was asked to respond to the question "How trustworthy was the source in the sportswear company ad for Performax?" on a 7-point scale. Higher values indicated more trustworthiness. Here is a summary of the results. Ad source n x s Wall Street Journal 66 4.77 1.50 National Enquirer 61 2.43 1.64 Find the two-sample pooled t statistic. Then formulate the problem as an ANOVA and report the results of this analysis. Verify that F = t 2.
Solutions
milcah answered 1 year agoRelated Solutions
Corporate advertising tries to enhance the image of the corporation. A study compared two ads from...
Corporate advertising tries to enhance the image of the
corporation. A study compared two ads from two sources, the
Wall Street Journal and the National Enquirer.
Subjects were asked to pretend that their company was considering a
major investment in Performax, the fictitious sportswear firm in
the ads. Each subject was asked to respond to the question "How
trustworthy was the source in the sportswear company ad for
Performax?" on a 7-point scale. Higher values indicated more
trustworthiness. Here is...
7.78 Does ad placement matter? Corporate advertising tries to enhance the image of the corporation. A...
7.78 Does ad placement matter? Corporate advertising tries to
enhance the image of the corporation. A study compared two ads from
two sources, the Wall Street Journal and the National Enquirer.
Subjects were asked to pretend that their company was considering a
major investment in Performax, the fictitious sportswear firm in
the ads. Each subject was asked to respond to the question “How
trustworthy was the source in the sportswear company ad for
Performax?” on a 7-point scale. Higher values...
Choose ads from two competing products of your choice, such as two toothpaste ads, two automobile...
Choose ads from two competing products of your choice,
such as two toothpaste ads, two automobile ads, cell phone ads. the
ads may either be online or in print. Evaluate the
two ads according to their creativity, clarity, likability,
memorability, and effectiveness. after your evaluation, write a
report that compares the two ads, and
make a final recommendation based on your
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Two advertising media are being considered for the promotion of a product. Radio ads cost $480...
Two advertising media are being considered for the promotion of
a product. Radio ads cost $480 each, while newspaper ads cost $550
each. The total budget is $20,000 per week. The total number of ads
should be at least 30, with a max of 5 newspaper ads. Each
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Let R = # of radio ads
Let P = # of newspaper ads
Max 5000 R + 8000P
s....
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Do audible and viewable video ads on VOD increase ad
effectiveness? A study compared viewable only and both audible and
viewable video ads on VOD viewing audiences after watching a brand
ad. Data were collected on whether the viewer indicated that the ad
made them want to visit the brand website. The results were in the
following. Fill in the blanks in the table.
VIEWING AUDIENCE
MADE ME WANT TO VISIT THE BRAND WEBSITE
Yes
No
Total
Audible and Viewable...
Two advertising media are being considered for promotion of a product. Radio ads cost $400 each,...
Two advertising media are being considered for promotion of a
product. Radio ads cost $400 each, while Newspaper ads cost $600
each. The total budget is $7,200 per week. The total number of ads
should be at least 15, with at least 2 of each type. Each newspaper
ad reaches 6,000 people, while each radio ad reaches 2,000 people.
The company wishes to maximize the number of people that are
reached while meeting all the constraints stated. Write the LP...
Crafty ideas, an advertising firm, uses job costing. During March, the firm designed ads for two...
Crafty ideas, an advertising firm, uses job costing. During
March, the firm designed ads for two clients and billed those
clients for the services performed. Crafty ideas billed Franklin
groceries for $100,000 and Truman Trust for $200,000. Direct labor
costs were $50 per hour. Crafty ideas worked 1,000 hours on the
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A study compared the individual pre-tax yearly income earned by residents from two states. The following...
A study compared the individual pre-tax yearly income earned by
residents from two states. The following table lists the statistics
resulting from this study:
Yearly Income
Location
Sample Size
Sample Mean ($'000s)
Sample Standard Deviation ($'000s)
State A
51
86
19
State B
61
74
26
Calculate the upper and lower bound of the 95% confidence
interval of the mean difference (State A - State B) between the
income earned by individuals from the two states. Give your answers
to...
The average costs for two types of advertising were compared using the following data. Ten weeks...
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using the following data. Ten weeks of costs were recorded for each
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One Advertising? 15. What is the estimated standard error for the
point estimate...
In a German study from the 1930s, the population of a large town is compared to...
In a German study from the 1930s, the population of a large town
is compared to the size of the local flocks of storks. The study
stated a linear correlation coefficient of 0.97. Which of the
following is a correct interpretation of this value?
a. These two variables show strong positive correlation. An
increase in the number of storks in the area is related to a
statistically significant increase in the population in the
town.
b. These two variables show...
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