In: Operations Management
Global Marketing: Please solve MCQ and True or False
TRUE FALSE
a. primary
b. data bases
c. secondary
d. syndicated
TRUE FALSE
TRUE FALSE
TRUE FALSE
a. secondary source, statistic
b. research firms, ransom
c. report, data
d. list, sample
TRUE FALSE
TRUE FALSE
TRUE FALSE
TRUE FALSE
TRUE FALSE
1. Customs that must be recognized and accommodated are called:
a. imperatives.
2. With respect to business customs, customs to which adaptation is helpful, but not necessary are called:
a. imperatives.
b. electives.
3. The aging population in Europe is a great problem for marketers because the elderly are poor and already have everything they need.
TRUE
1. As Luci Chen sits in her office in Shanghai she is looking at her daily appointment calendar. Even though she has many appointments, she knows that she will spend quality time with each person. After all, being involved with people and being sensitive to relationships is just as important (if not more important) than sticking to a schedule. Ms. Chen could be characterized following which of the following time models?
a. P-time--polychronic time.
2. Ramon Garcia is excited about his first visit to the United States. As a representative of a Mexican vegetable producer, Ramon knows that he will have to forget "Mexican time" and be aware of "American time" which is much more linear and rigid. What kind of time does America follow?
a. M-time-monochronic time.
3. According to the textbook, all of the following have been defined or viewed as being corruption EXCEPT:
a. individualism.
4. Which of the following are typical of Ascription-oriented cultures?
a. Respect is based on seniority.
5. Which form of data below is slower and more expensive to obtain but is generally more relevant?
a. primary
1. Information collected from internal databases is an example of ________ data.
a. secondary
1. The trend towards moving out of the cities is common over most of the world.
FALSE
1. Since their markets are old and well-developed, Marketers in developed countries spend less on market research than do Marketers in less-developed countries.
FALSE
1. Bangladesh’s population growth has slowed as women’s education has improved.
FALSE
1. Because of the scarcity of good secondary data, international researchers often must collect their own primary data. An initial problem with this collection is finding a good _______ from which to extract a good ________.
d. list, sample
1. Which of the following is the cheapest and least-risky method to enter a foreign market?
a. exporting
2. Which of the following modes of foreign market entry requires the biggest investment and, therefore, carries the most risk?
a. direct foreign investment
3. The gapminder video clarified that Bangladesh has one of the world’s highest population densitities because people have moved into the largest cities.
FALSE
1. The percentage of poor people in the world has increased but the number of poor people has decreased.
TRUE
The world is getting poorer due to overpopulation and overcrowding.
FALSE
1. According to Hall, monochromic time cultures (M-time) such as Americans, tend to concentrate on one thing at a time.
TRUE
1. In a lowcontext implicit-communication environment who says something, how it is said, and when it is said is very important.
FALSE