By looking at the traditional 5 levels of Maslow's Hierarchy (see content are from the pyramid...

By looking at the traditional 5 levels of Maslow's Hierarchy (see content are from the pyramid pictorial), we can see that Motivations are fueled by both primary and secondary needs. Identify one product category or brand that represents each of the traditional Maslow's Motivation levels and explain why their is a fit (a separate brand/product category for each level) or explain how they are tapping into the specific level to capitalize on that specific level's motivation. Embed an example of a still ad that demonstrates each of the specific brand or product category from above.

Expert Solution

This is Maslow's hierarchy need pyramid (Bottom to top)

self-actualization

Esteem

Love and belonging

safety needs

Physiological needs ?

According to the Maslow's theory of motivation Physiological needs are the basic need of any person these needs are good ,water , shelters,sleep ,etc .

Safety needs include the safety , security , employement , resources ,health etc.

Then a person needs friends, intimacy ,sence of connection.

In esteem needs he wants respect , recognition ,status , reputation, strength , freedom.

All the above needs are the primary needs of a person if all the needs are satisfied then he will think for the secondary needs which is Self actualization that means desire to become that one can be .

product catergy is a way of organizing product in store by the type of product you sell . If we talk about a product that satisfy all the needs that is mentioned by the Abhram maslow in year 1943 which is known as Maslow's hierarchy theory actually it's physiology theory .

A product that can satisfy all the Maslow's hierarchy needs that Means that bring for you love ,joy , security , resources , friendships etc.

Suppose if we are selling electronic products in a store then we should catergised or organise our products in such a manner whuch is fit according to the the theory of Maslow's theory of motivation motivation it means

We should try to focus or try to sell that products that are the basic needs of a customer.

Then we should focus on that products that can bring personal security , resources for the customer

Then we should put that products which will satisfy the third need of a person that is joy ,sence of belonging etc

Then come esteem needs that Include respect , recognition , reputation , strength etc.

Once all these needs are satisfied if a person then he will demand for self-actualization needs that Include desire of most one can be .

keosha answered 8 months ago

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