Question

Analyse with suitable examples whether CSR increases the bottom-line companies.

Answer 1

Solution:

It is not discovered through numerous researches across multiple organizations in different industries that there is positive relation of CSR activities on the bottom line of the companies. It has been observed with many companies that their CSR activities has helped their brand gain more awareness for the consumers and hence gain more traction from the consumers. THis is why CSR has shown a history of benefits for organization's bottom line, among many other benefits of CSR enjoyed by the companies.

For example, take the case of Tata motors. The company has invested heavily in green practices in their manufacturing plants. Also, they have initiated a diversity plan that has a touch of CSR to it because the diversity plan includes hiring female workers for their manufacturing plant. This shown the breaking of stereotypes that manufacturing workers are seldom females. This particular aspect has shot up their productivity and efficiency at unprecedented levels making significant improvements to their bottom line.

This still remain the classic example of how a CSR element of diversity was blended well with the business of the company that not only helped the women get better jobs and living standards but also ensured they are making their CSR efforts sustainable with providing females with job opportunities. HEnce, this is one of the many examples that show how CSR has helped them improve their bottom line.