Question

write a better definition for marketing. Justify your reasoning for the things you include. Hint, maybe it could mention more of the different people who use marketing in a nontraditional sense and/or marketers’ responsibilities to buyers and society.

Answer 1

Socially responsible is when the company is concerned about individuals, culture and community with whom it does business and where it does business. Socially responsible marketing in its most basic form is taking moral acts that promote a positive effect on all stakeholders of the company, including staff, society, customers and shareholders. In this context, marketers are largely responsible for packaging and communicating the decisions of the company that will affect the different populations in which they communicate.

Consumers have the right and power to decide which companies are successful or failing; therefore, marketers have a major responsibility to ensure that their practices are seen as philanthropic, without being phony.

Companies are mindful of smart and opinionated customers. And with this in mind, companies should develop and incorporate an ethically sound marketing strategy into all facets of their marketing mix.

Don't just look nice-concentrate on being responsible and how your company can really support the community or region. It is in doing so that it can please the clients, the press and all those watching. Talk of long-term consequences, not short-term benefits – for immediate gratifying increase, short-sighted businesses can undervalue the impact of responsible marketing.