Question

Which has the biggest influence on the reputation of a business - the management or the employees?

Answer 1

The reputation of the company comes from two perspectives:

• How does the public perceive the company values, ethics, and other strategies that directly have an impact on the lives of the people ??
• Who represents the business ? How do they behave with and respond to the stakeholders, service their duties and obligations assigned ??

From the above two points, it is very clear that Both the management of the company and it's employees have a equal influence.

When it comes to deciding about the roadmap for strategy and buliding value and wealth for the business, the management comes to the fore. Thus, the influence of management can be felt by all the stakeholders when a decision is taken by the company. Example: If the management suddenly plans to hike the price of it's product, then those who are below poverty line cannot afford such products. Suppose, if the management is known to follow unethical precatices or breach certain stipulated Government regulations. As a result, the reputation of the company will be at stake for not being considerate towards the common man or for following some malpractices for the sake of getting higher profits.

Similarly, if an employees behaves in an unruly manner with a client and the same news and video footages spreads all over the globe, the image of the company will be tarinshed. This is mainly because the employees are the agents of the company and have fiduciary obligations to fulfill the duties assigned.

So, We conclude by saying that Both the management and the employees have a fair and equal share of influence in having a reputation among all the stakeholders.