Question

Swot analysis of hamilton beach' food processor

Answer 1

Swot Analysis means the type of analysis which is analyst the internal and external strength and weakness of a company and its product and services. Which is help to the success of the company through the analysis of strength and weakness, so that they can easily avoid the weakness with strength and they can recognize their opportunities and help to develop new successful strategies to enhance the growth of the firm.

In the case of hamilton beach' food processor' hold a number of shops, a strong and timekeeping distribution network, all over the state, which is easily available almost all the state. low price, strong dealership relations, they focus on product and employees training and promotion to enhance the sales, strong output capacity is assured the strong capital returns and technological advancement in production assure the efficiency of production, they have motivated and skilled labour strength, their cultural diversity in labour help to do new innovations and ideas, they try to expand their outlets to new markets and they use strong social media attention through Facebook, Instagram and Twitter. Moreover, they have a well-functioning website and IT system which assures the best internal-external function of the company. They provide a differentiated and high-quality product. These strong strategies assure the strong market.

The Swot Analysis shows some weakness of the company that is their inventory make huge liability to the company, they hold a rental property for their business, they spend a lot of money to invest in research and development, they are not strong to meet short term financial issues which show lack of financial stability. The employee turn over is high due to spending more in training and development because there is a lot of people leave their job in small duration, their quality control and legal employees are not worth for the company. the working condition is not good due to cultural diversification, worker politics and egoistic attitude among employees, lack of recognition to the employees.

Swot analysis opens up the opportunities and some threat of the company. Main opportunities are, the possibility of E-commerce, social media, and IT marketing besides this the growth of population, technological enhancement, infrastructural development, Banking and government policies and free trade and globalisation are help to the industrial growth. If we consider the threat, like other companies they also need to face the market competition, Government and market regulations, Technological change, changes in the stock exchange, environmental, economical, political and social changes, and COVID 19 like pandemic outbreak has become a treat to the hamilton beach' food processor' growth.