Question

Provide information and advice to line managers on marketing issues, prepare, analyze and interpret monthly marketing reports, monitor and control the marketing budget.

1.Refer the above duties and identify possible critical success factors to which these duties might apply.

2.Using these duties, identify possible strategic objectives to which these duties might apply.

3.As a manager, how might you motivate the job holders of these duties?

4.For these duties, develop two performance standards

5.What does a manager need to do to ensure that satisfactory performance occurs in the above duties?

Answer 1

• Provide information and advice to line managers on marketing issues, prepare, analyze and interpret monthly marketing reports, monitor and control the marketing budget.

1 Looking at the above responsibilities , the factor which is responsible for suucess of business unit lies in market planning,budgeting and its implementation.

A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time.A marketing plan and budget keeps your entire team focused on specific goals .

A good marketing strategy includes :

· Financial goals

· Positioning strategy

· Brand strategy

· Product/service overview

· Detailed goals by product, distribution channel &/or customer segment

· Sales plan

· Major marketing campaigns

· Detailed budget

· Dates to review progress

2.To achieve these above objectives certain steps are involved.

Setting up annual goals->positioning the market place->Online plan for plans for your products & services->develop sales plan->develop a budget for the same->revisit the market plan regularly

3.

· Motivate them ,need to know what exactly motivate them

· Give employees what they want and need.

· Communicate well often

· Give employees what they want and need

· Act fairly, respect, and create trust

· try to make work fun

· Give special attention to high-potential employees,

· Implement incentive programs.

· Demonstrate Respect at Work: