Question

You have been appointed as a project manager for a large bank in Dubai. The board of directors can’t decide how to analyse the project stakeholders. They ask you to compare the Salience Model to the Stakeholder Rating Model. You must refer to the example of stakeholders in your comparison.

Answer 1

A Salience Model:- Project management is about managing stakeholders beliefs. If they are not please, you cannot finish your project successfully.

Salience means, the standard of being particularly noticeable and import. So stackholder salience means the feature of a stakeholder of their importance. It can be also defined as the degree to which managers give priority to take part stackholders claims in their decision-making process.

A Stackholder has three characteristics:-

1. Power

2. Legitimacy.

3. Urgency.

A Stackholder salience model diagram is a Venn Diagram containing circles , present three characteristics and the intersection of circles shows stackholders with multiple characteristics.

We can classify stakeholders into seven steps:-

1. Dormant.

2. Discretemary.

3. Dominant.

4. Dangerous.

5. Core.

6. Dependent.

7. Demanding.

2. Stackholder Rating Model:- To measure the possible influence of the stakeholders identify their level on a scale from high, medium to low. In this model, the stakeholders are given the ratings like high, medium and low.

3. Difference between the Salience Model and Stakeholder Model:- There is a huge difference between the Salience Model and Stakeholder Model. The Salience Model present every aspect of a stakeholder and their importance and the stakeholder rating model only gives ranking to stakeholders.

There are a many of tools you can use to identify the stakeholders and perform a stakeholder analysis. But the Salience Model is best tool to analyse Stakeholders for the Project.