Question

what are the pros and cons of newspaper recruitment, trade journals, and internships?

Answer 1

Advantanges are:

The majority of UK newspaper and magazine readers are aged 55 and over and account for 39.4 percent of all survey respondents as an online segmentation and media planning resource. This means you are more likely to attract a more seasoned market by advertising a vacancy in your local newspaper's Classifieds column. In other words, this may be a great recruitment method if you want to hire someone with, say, 15 years ' experience. On the other hand, online advertising (through job boards, social media, etc.) is more effective for recruiting a younger , less experienced (and often cheaper) workforce.

Newspaper advertising lets you focus on a specific geographic audience and hire locally, therefore. This is especially true for smaller newspapers that concentrate on covering a specific town, village or area's politics, industry, crime, sports, and community affairs. Firstly, you can hire immediately by posting an advert in your local paper. This is, of course, subject to the availability of skilled and qualified professionals, and the quality of the job advertisement you are producing. Looking a bit closer to home to hire talent also allows you to fill positions that require local knowledge – such as, for example, taxi drivers, tour guides and sales people.

Unlike job boards that allow you to adhere to a set template and fill in all relevant information about the position, while placing an ad in a newspaper you have more creative flexibility. And, of course, everything depends on your budget for recruitment. Smaller companies will typically run a small, 20-word ad in the classifieds section to keep expenses down to a minimum, but if you're a medium or large company with a matching budget, you might be able to afford something a little more glamorous.

Disadvantages are:

While the gap between print readers and online newspaper readers isn't much cause for alarm (yet), the internet is rapidly becoming the go-to place among young adults for news and current affairs. It's simply a cheaper option to keep up-to - date with what's happening in the world, while still having quicker and more direct access to the latest news as it happens. This incremental move to online news also means less and less people rely on their local newspaper's classifieds section to search for work, and the response rate is significantly lower.

Everything starts by contacting the newspaper in which you want your advert to appear and then consulting them about the details (location, price, formatting, etc). Often you will have to book your ad about a week before the newspaper goes to print and you have to meet deadlines for sending your copy and graphics and approving the final product. Miss any of these deadlines and you might have to wait for your ad to run until the next issue – and that can be detrimental if you need to hire someone quickly.

Most newspaper ads have a limit of about 20 words, and you'll be charged extra for anything that goes beyond that. This can be difficult for smaller businesses who have to stick to a tight schedule, because they are forced to cram the most basic details into a few short sentences,